WILL ROBINSON

Will Robinson

— CV
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Experience
  1. 2020 — 2025
    Dura Films

    Production Lead / Film & Video Director

    • Led a core small team of creatives, editors, DPs and producers on brand films and documentaries across sport, music, fashion, tech and lifestyle.
    • Drove creative direction, production processes and delivery of high-end brand content for brands including adidas, Puma, BBC, PwC, SportBIBLE, EA and many more.
    • Managed key relationships with clients and brands, ensuring communication remained clear, engagement remained high and client satisfaction was achieved and surpassed.
  2. 2016 — Present
    Freelance

    Director / Filmmaker / Videographer / Editor / Motion

    • Working with big-name brands to translate their goals into a creative vision to reach their intended audience.
    • Creative development on format, style, storytelling, visual identity, tone and delivery to bring multiple product-led campaigns to life for global brands.
    • Responsible for production processes and workflows with a small team of producers, DPs, editors and motion designers.
    • Devised and directed editorial for branded documentaries.
    • Skilled cinematographer shooting on a wide range of formats including ARRI, BMPCC, Canon and Sony cinema cameras.
    • Oversee all post-production workflows and delivery — from camera and codec choices, through DIT solutions, to edit software compatibility, VFX integration, colour grading, versioning, client feedback processes, delivery and archive storage & retrieval.
  3. 2014 — 2016
    BBC

    Producer / Director

    • Creative direction and execution of digital and broadcast content.
    • Responsible for research, development, scripting, filming and post-production of a wide range of content streams for BBC properties, including BAFTA-winning music programming.
    • Responsible for R&D of emerging filmmaking tools such as, contemporaneously, VR, 360 video, branching narrative concepts and interactive storytelling workflows.
  4. 2006 — 2016

    Various

    • My training included two prior years at the BBC straight out of Uni where I learned how to do things and how not to do things if you want to be truly creative and effective.
    • I also spent a year training with DOP Fabian Wagner (Game of Thrones, Justice League etc).
    • I shot for broadcast and worked as a researcher and assistant producer in broadcast Factual Entertainment on shows such as Dragons' Den, Street Doctor, Honey We're Killing the Kids and more.